ABOUT THE EXPERIENCE
From 2018-2021 we helped revolutionary beauty tech brand and shopify superstar lashify, catapult conversions and engagement to an insatiable audience.
ROLES
Digital Art Director
UI/UX Designer
Shopify Web Designer
Project Manager
E-mail & Social Media Designer
PROJECTS
Shopify Redesign + Theme Development
Design + Development Retainer
In collaboration with our web development partner, we created a bold & unforgettable user experience & custom shopify theme that kept lashify fans consistently coming back for more.
THE DELIVERABLES
Custom Shopify Design
Shopify Web & Theme Development*
Customized, 3rd party app integrations
Membership + subscriptions
The first of its kind, diy lash extension system sold itself. CEO Sahara Lotti engaged our help to deliver a “best-in-class”, 1-click experience that tantalized and educated new “lashi-fiends” on the system.
THE PROBLEM
Lackluster Shopify theme with limited functionality
Underperforming membership app
Minimal PDP functionality/features
Hard to navigate dozens of lash style variants per product
Not optimized for mobile
Instagram content underutilized
Users don’t understand Lashify’s language / terminology
Users don’t understand how the system works
THE SOLUTION
Customized Shopify theme design + development
Customized app integrations for membership and UGC
Brand + story integrated through shopping journey
Responsive, mobile-optimized design
Intuitive category, visual based navigation + search
Optimized Product page UI and added a comparision tool
Interactive Lashify “Dictionary”
How-to content given more hierarchy and surfaced throughout the shopping experience
IN COLLABORATION WITH
Studio Umbrella – Web Development
