Enterprise UX for diabetes wellness tech
ABOUT THE EXPERIENCE
From disjointed brand + E-commerce experience to a “generation next” diabetes wellness portal & digital pharmacy that educates, grows and engages throughout the wellness prevention journey.
ROLES
UI/UX Design
Visual Design
PROJECTS
Enterprise CX Design
RX Pharmacy
Enterprise SSO Login
Guest Checkout
E-commerce UI Design
Marketing Design
Navigation Optimization
WHY
To provide holistic, cohesive brand and commerce solutions that educates, grows audiences and revenue, and creates lifetime customer loyalty in the diabetes wellness space.
THE DELIVERABLES
Clickable prototypes
Usability Audits
Accessibility Evaluation
User Journey Maps
Wireframes
High Fidelity UI Design
E-mail Marketing Design
E-commerce Visual Design
3rd-party Vendor Analysis
In cross-collaboration with product, customer experience, brand & e-commerce, we led UX design initiatives that met our client where she was at – and made her a customer for life.
Bundled products PDP
THE PROBLEM
– Complex UI
– High bounce rate
– Low conversion
– Savings is unclear
– Confusing UI + structure
– Page browsing takes too long
THE SOLUTION
– Pricing, savings and variant UI moved to top of page
– Page design economized with a columnar format
– CTA moved near top of page layout
– Added emphasis to product education, getting started + benefits
– Opportunities to continue the shopping journey added to layout
Seamless navigation optimization
THE PROBLEM
– Legacy web platform made making development changes to navigation challenging
– Different website(s) with different nav systems used for brand vs e-commerce sites
– Hard to navigate between sites and find content, pages and resources in an efficient manner
– Mobile nav is not optimized for single click
THE SOLUTION
– Create a seamless navigation system for both sites
– Minimize the parent navigation labels and organize site(s) content into less categories
– Remove nested navigation menus, so mobile users can access all shop sub-categories within 1-click
Through UX research, audits, journey flows and visual design, we set the stage for reduced frustration, increased revenue, and engaged repeat visits – across every touchpoint and every step of the customer journey.
